Hot mommy Jessica Alba launched an e-commerce company at Honest.com (named after her three year old daughter Honor) to sell eco friendly and toxic free baby products and household items for a monthly subscription.
Jessica Alba said the idea was born after she learned that toxic chemicals are in widely used in everyday products.
She decided the best solution was to make available the kinds of products she would buy. To launch the business, she partnered with author and environmentalist Christopher Gavigan, ShoeDazzle founder Brian Lee and PriceGrabber executive Sean Kane.
To make purchase, consumers sign up on Honest.com and choose from subscription packages for products including diapers, shampoo and laundry detergent. The products are then delivered monthly to he buyer's door.
"It's important that a brand that's meant for families actually listens to families, and it's not just some big corporate entity making these huge decisions," she said.
Wow. It's the first time I've read a Filipino Parenting Blog! You should keep writing! And I pray that Keona grows up to be a healthy and intelligent girl!
ReplyDeleteYours Truly,
EK Encarnacion of Every-Comedy-Thing